facebook

  • Why is it important to have a facebook page for your business?
  • What is it?
  • How does it work?
  • Why should my business have one?

These are just a few questions that I wanted answered before starting my pages on facebook.  I did research all around the web and here’s what I’ve found.

Why is it important to have a facebook page for your business? It’s a great way to communicate with your “fans/customers” and you can easily (and without cost) gain new customers with just a click of a few buttons.  Also, is an easy way for friends to spread the word for you…word of mouth is still number one this is just a new form of “word of mouth”

What is it? A Facebook Page is a public profile that enables you to share your business and products with Facebook users. Create one in a few minutes with our simple interface.*

How does it work? You can begin creating your facebook page here.  This page also has a step by step tutorial explaining how to find and add “fans” to your network.  It also walks you through the steps of creating the page.

Why should my business have one? Number 1 reason…for now it’s free!  Other reasons include:

  1. Use Facebook as a soft selling tool.  Don’t use it to push products, provide a resource to answer questions and communicate without pushing.  It’s a soft sell environment, pushing will alienate your Fans.
  2. Use it as an education tool, build brand awareness and build a strong relationship with your clients through open communication.   Don’t expect Facebook alone to increase sales.
  3. Use the status updates to update your business.  Communicate effectively and efficiently, but appropriately.  Use status to get information across easily and effectively.
  4. By making the page personal, you’ll get a lot more interaction.  Focus on the people behind your business, and respond to inquiries and give information as an individual, not as a company.
  5. Update the content frequently, keep people interested.
  6. Promote your Facebook page offline as well as on your website.  These tools are not of much value if they’re not promoted.
  7. Finally, ask your fans to refer you to friends!  Effective growth is built on referrals, it’s a critical component to any effective growth.
    Source:  http://gbolger.com/?p=39

* Facebook.com – http://www.facebook.com/advertising/?pages